Will Lai’s work combines documentary style with a sense of beauty, capturing real and touching moments between people and the spaces around them. He works across lifestyle, brand projects, and personal stories, with a warm and honest style that finds poetry in everyday life. He started Will Films and Once We Met, and also runs Willdarium, a creative space for portraits, brand stories, and silent, meaningful moments.
His portfolio includes collaborations with artists across various genres, particularly within the Mandarin pop and hip-hop scenes. Will’s work is characterized by a distinct narrative approach and a sharp visual language that resonates across both commercial and artistic contexts.
Selected Clients: Canon, Sony, and 熾盛娛樂
Socials: Instagram, YouTube, Behance